How to Create a Marketing Plan if You Are a Lawyer

Understanding the basics of a marketing plan and keeping it simple

Marketing is that topic about which anyone has an opinion, and very few have the knowledge. Over the years, marketing has been often associated with aggressive and pushing sales. For many, marketing equals selling. However, for the accuracy of this article, we ought to start by citing the marketing definition from the American Marketing Association (AMA):

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Let's create a marketing plan now that we’ve cleared out and understood that marketing is about creating value for our clients. What sections should your marketing plan contain, and all those tiny details that we end up ignoring?

This article will focus solely on helping you draft your marketing strategy, and it will not focus on ways and tips to market yourself as a lawyer.

What should contain a simple and efficient marketing plan?

You might want to keep your marketing plan simple and take one step at a time; even if this article gives…