How to leverage your legal services as a lawyer

Boost the power of your network to build more leverage

The fact that the world continuously changes is no news. The fact that we’re transitioning from a competitive environment towards a collaborative one is also known. Collaboration is everywhere, and we’ll agree on its benefits. In this article, we’ll focus on networking and how to leverage your network — as a lawyer.

Many lawyers’ nightmare is that while they despise networking, it is necessary to grow their business. Good lawyers often feel that their excellent work for current clients, alone, is enough to bring an advantage — that constant stream of solid referrals they’re after.

Unfortunately, this is not how things work anymore. Your clients are busy and won’t always remember you when someone in their network needs someone like you or a legal service you offer. Even if they keep you in mind, their networks are limited.

Before jumping on the way to leverage your networks, let’s take some baby-steps here and remind ourselves what networking is.

We checked in the Oxford dictionary, and here’s the networking definition:

“The action or process of interacting with others to exchange information and develop professional or social contacts.”