Social Media for Lawyers — Tactics and Best Practices

How social media can help solo practitioner lawyers to boost their businesses and thrive

Social media nowadays has become so popular that trying to explain it is trivial. Many seem to ignore one crucial aspect — the social component of it. If you look around you, observe how people use social media to share information or congratulate on job promotions.

Social media has many benefits for lawyers, from helping them connect with potential clients to advertising their legal services. The tricky part is to find that social platform from which will benefit the most.

According to ABA TechReport 2020, section Website and Marketing, the leading marketing channels for solo practitioners are email (28%), LinkedIn (28%), event sponsorship (23%), Facebook (20%) as significant channels. The same report highlighted that most solo practitioners are using social media to:

• Keep in touch with contacts (or potential clients).
• Build a personal brand.
• Publish content: written, video or audio.
• Drive traffic to their websites.
• Discover thought leaders or peers and kept up with trends.
• Read the latest news.